CPC = Amount Spent ÷ Clicks
As it sounds like you are new to advertising, I would suggest starting with Google AdSense. It is an exceptionally simple advertising platform that you can add to your site and start earning pretty much immediately. It uses provides PPC ads (as well as ads using other ad models), and gives you the revenue.
How much can I make from Google AdSense?
You can expect to earn about $10 RPM from Google AdSense. This means that for every 1,000 page views your site has, you will get $10.
Note: $10 a rough average figure – every site is different and will earn different amounts. Depending on which country you are in, how your site is made, and what it is about, you might get a lot more (or less) than this amount.
If you want to work out how much you roughly could make with different levels of page views, you can use this helpful calculator.
How else can I make money from my site?
There are many other ways to make money out of your site too. These include things such as:
affiliate marketing (selling other people’s products or services)
eCommerce (selling your own products or services)
sponsored posts (selling a page on your site)
online courses
pretty much anything you can think of
However, if your site is still small, I highly recommend just starting with adding AdSense to it. The reason is simply that while your site is small you should be spending all of your time trying to grow it. This means creating a site that works as well as possible, and with as much great content as possible.
As Google AdSense is incredibly easy to set up it takes very little of your time and can help you to start earning while you grow your site. On top of that, AdSense takes a while to optimise properly (ie find the ads which work best on your site), so the sooner you set it up, the more money you will make.
When your site gets bigger (around 25,000 page views per month perhaps), then you can look around for other ad networks that will pay more than AdSense. Until that time you should be focused on growth, however.
